4 Ways to Improve Your Communication as a Property Manager
How do you relay the most important messages to your residents and Board Members?
Although we do not manage properties, we work with property managers every day and have made it our mission to SERVE them through our painting services or reconstruction work. As with any company, communication is critical. It is only effective if the news is timely and valuable to the reader as well.
Here are four tips we have for you to integrate into your communication strategy.
EMAIL CAMPAIGNS: Utilize an email campaign platform of your liking and one that fits your budget. Our team loves to use Constant Contact , however you may prefer Mail Chimp or have one offered to you through your website. Email campaigns are a quick and simple way to get branded information out to an entire contact list in a matter of minutes. You may also find their templates easy to use and their analytics handy for quarterly data reports. Most email campaign systems provide analytics to the administrator which include open rates, bounces, button clicks, and more.
GOOGLE: Do you request Google Reviews? We strongly suggest making sure your Google page is set up with current information, hours, and photos. Once you have control of the backend of your Google page, you can respond to reviews too!
CANVA: Have you ever needed to share important information and do not have time to send it to a graphic designer? For those needing to promptly get information out to residents or post flyers on the property for local events, use Canva ! This is an online resource that is FREE to use for basic designs. You will find templates, colors, sizes for all formats of content, and more. Within minutes you can have a newsletter, flyer, or social media post created with branded content and a clear message.
RESPOND: How quick are you at responding to messages, especially the ones that come through on social media? We understand you are busy and time is everything. Responding to emails, texts, and others can be the bane of your existence. However, we encourage you to utilize Facebookâs automatic response on Messenger and leave your guests a friendly message, directing them to your website or phone number. This may help alleviate some of your messaging issues and make your residents feel valued in a timely manner, without putting pressure on you to respond on all platforms.
